Company overview
The company sells packaged snacks and drinks through modern trade, traditional trade and online.
The challenge
Category reviews relied on agency reports and occasional desk research. Competing launches and promotions were noticed in stores, not in advance.
Reactive planning
The team reacted to competitors after the fact.
Unclear trends
It was hard to tell real growth from short-lived buzz.
Event choices
Exhibitions were chosen by invitation rather than fit.
The solution
The team watches its competing brands, its channels and topics such as healthier snacks and packaging. Your topics shows which themes are growing against everything collected; the events list shows exhibitions that fit the category.
Competitor launches and prices
In one place, with sources.
Topic growth
Growth judged against collected volume, so more news is not mistaken for a trend.
Events that fit
Exhibitions and business matching with dates and deadlines.
Impact
| Impact highlight | Description |
|---|---|
| Plans ahead of the shelf | Competing moves are known before they reach stores. |
| Trend decisions with evidence | Themes are backed by sources and growth over time. |
| Better event choices | The team picks events by audience and fit. |
Conclusion
Marketing now plans with a current, sourced view of the category instead of last quarter's report.