Company overview
The brand sells skincare online and through drugstores and modern retail, and launches new products several times a year.
The challenge
The marketing team followed competitors through social media and marketplace pages, but missed distribution deals, regulation and trends reported in the news.
Fast-moving competitors
New brands and launches every month.
Channel changes
Retail and marketplace programmes changed without warning.
Regulation and trends
BPOM, halal and ingredient news came from many sources.
The solution
The team watches its competing brands, the channels it sells through and themes such as ingredients and packaging. Trend Watch searches those themes worldwide and explains why a development abroad may be a reference for the brand.
Competitor launches and prices
Every competing launch and price change, with sources.
Channel signals
Retail and marketplace changes shown as channel signals.
Global trends with context
Theme matches abroad, with where and why they matter.
Impact
| Impact highlight | Description |
|---|---|
| Fewer surprises | Competing launches are known within days. |
| Better-timed launches | Plans take competitors' calendars and channel changes into account. |
| Trend ideas with evidence | Product ideas come with sources the team can share. |
Conclusion
Marketing decisions now start from a shared, sourced view of the category instead of scattered screenshots.